Business Growth and Improvement

Business Growth and Improvement


This course will provide staff with the necessary skills and knowledge needed to grow and improve your business. It will also equip staff with core knowledge on subject areas including marketing theory, digital marketing and social media – an essential skill in an ever growing technological environment.

The scope of topics within this course make it perfect for employees who wish to develop and progress their careers. Employees will also benefit from the vast range of knowledge to be gained from this course, as they enhance their skill set.

  • Upskill staff members
  • Can be used as a staff benefit or as part of a development scheme
  • Grow employee’s skills to develop business communication and awareness
  • Increase employee’s knowledge base.
  • Gain a nationally recognised qualification
  • Enhance both personal skills and professional development
  • Courses are delivered as distance learning, allowing learners to choose when and where to study
  • Personal tutors are assigned to ensure learners have the support needed to succeed.

Unit 1: Principles of marketing theory

This unit will provide employees with knowledge on segmentation of markets including customer classifications, how to cluster customers with similar characteristics, data collection methods and Customer Relationship Management (CRM) activities and systems. This unit will also cover the role of marketing when enhancing the sales of products and services, customer loyalty, performance indicators, evaluation arrangements and the significance of brand and reputation to sales performance. Furthermore, this unit provides an understanding of the principles of socially responsible marketing, the importance of involving stakeholders and core values.

Unit 2: Principles of digital marketing

This unit will provide employees with an understanding of the role of digital marketing within overall marketing strategy as well as Search Engine Optimisation (SEO) and the requirements of marketing research using the internet. This unit will also provide employees with knowledge on the uses of digital marketing devices and messages, as well as how to use digital technology for marketing purposes.

Unit 3: Introduction to social media channels

This unit will provide employees with an understanding of social media channels as well as how to use them to engage with an audience and how to create a social media identity.

Do I have to meet with my tutor or support advisor?

No. The communication you have with your tutor will be either via email, telephone or skype. Any communication you have with our support team will also be via email, telephone or skype.

Does the qualification expire?

No. Once you complete a course you will gain a certificate of unit credit which lasts forever and will be beneficial to you throughout your entire working career.

Is there a time limit or any deadlines?

We will suggest targets for you to aim towards to encourage you with your study. You will be reminded of this throughout your course via email and should try to meet these targets when submitting your assessments. Your tutor will provide guidance and support throughout your course through email and telephone communication.

Do I need any computer skills?

You only need very basic computer skills to complete a course. If you do any online shopping or use any social media websites, then you will find our online learning platform, EQUAL, very easy to use. Even if you do not regularly use a computer, as long as you know how to turn it on and access the internet, then the helpful guides and videos on EQUAL will provide you with all of the help you need to get started online.

Do I need a computer to take the course?

Yes. You will need a computer to access your emails, your course on EQUAL and to use the internet when carrying out research.

Do I need to buy anything else to go with the course?

No. As long as you have a working computer, a pen and some paper, you will have no problems completing a course with us. As this is an online course, all of the resources you need will be accessible online.

What is in the course content?

This course covers marketing theory, digital marketing and social media through a detailed exploration of the subject matter. This includes subject specific case studies, thought-provoking activities, further research tasks, key facts, summary pages and ‘Stop and Think’ sections where you will be encouraged to consider how the learning content may mirror reality. As this course is fully online, a wide range of exciting games and interesting videos will also be included in the course content. Within the course, there are prompts for further personal exploration and sometimes you will carry out some research yourself, which will help you answer the assessment questions fully.

Is the course paper-based or online?

This course is only available online! You will use EQUAL to complete your course and answer the assessment questions as you go along – meaning you can study when you like, where you like!

What level is the course at and what does this mean?

This is a Level 2 course, which is equivalent to a GCSE level qualification. If you successfully complete your course, you can progress on to the next level of study in your chosen subject area if you wish.

How am I assessed?

You are assessed throughout the course by a series of short answer assessment questions which are built into the course. Your answers are automatically saved and are available for you to revise and edit at any point before submission.

How do I submit my assessments?

You will submit your assessments for your tutor to mark online via our learning platform. This course is broken down into manageable units and sections, and assessment questions are strategically placed at the end of each section to test you on the content while it is fresh in your mind. Your tutor will assess the standard and style of your work for each section and provide feedback. Once you have obtained your feedback, you will either move on to the next unit if you passed, or review the work you have submitted until you pass.

How long will it take me to complete a course?

Everyone is different and all learners will progress at different speeds. There are no strict deadlines for you to meet when you are studying with us, although we will suggest targets for you to try and meet to keep you on track with your learning. On average, a learner completes a course with us in around 10 to 12 weeks. We will provide flexible guidelines to encourage you to progress with your learning at a steady pace, but if these are unsuitable for you, you can learn in your own time when you are ready.

What will I gain from completing a course?

After completing a course with us, you will gain a certificate of unit credit. This not only increases your general knowledge, but also increases your chance of securing a job in business, allowing you to develop your career and improve your chance of progressing in the workplace to reach your goals. Alongside this, the course materials will help you to develop the necessary knowledge and confidence surrounding your chosen subject area. The activities and assessments are also designed to help you develop relevant research and academic writing skills.

What happens if I fail an assessment?

You try again! You will receive an email from us when your feedback is available online, so that you can take a look and find out whether you have passed or not. There is no such thing as failing an assessment, because your work is not graded; assessments are simply identified as passed or referred. If your answers are referred, your tutor will simply point out the answers which need a little bit more attention in order for you to rework your answer, resubmit and pass! When you pass a unit you move onto the next one, and when you pass your final unit you simply wait for your certificate to arrive!

Where do I complete the course and do I have to go to a local college?

You do not have to attend a local college at any point and you can complete the course anywhere you like! Our learning resources are designed to allow you to study where you like, when you like. By studying through our online system, EQUAL, you can choose where and when you do your work as long as you have access to the internet.

How long will my certificate take to arrive?

Your certificate will take between six and eight weeks to arrive. Once you complete the course and submit your final piece of work, your assessments will be marked and your work will go through an external moderation process. Once this process is complete, we send your certificate to you as soon as possible.

Will the course help me get a job?

Successfully completing a course with us can definitely improve your career prospects as you will have gained a certificate of unit credit.

Is there a word count for my assessments?

No. There are no maximum or minimum word counts for the assessments and the majority are short answer questions which you can answer in as many words as you like. It is important that you demonstrate to your tutor that you have fully understood the question and applied your knowledge to each answer in a logical way. If your tutor feels that an answer needs a little more detail, they will point this out in your feedback and you will be able to go back to the answer and rework it until you pass.

Is the course accredited? If so, who by?

Yes, this course has been approved and accredited by NCFE, a National Awarding Organisation. Successful students who complete a course will be awarded with a certificate of achievement at the end of their course and will have gained a nationally recognised qualification which can boost their career prospects in the future. All of our learning resources have been specifically designed by a team of sector specialists so you can be assured that the qualification you gain is of the highest quality

Can anyone complete the course?

Yes, anyone who has a reasonable standard of basic education is suitable for this course. Our learning resources are all written in simple everyday language with no jargon and all in a logical structure, making the information easy to process and understand. Should you experience any difficulties with your course, you would have the support of your tutor and our Student Support Team who can guide you through any part of your learning.

How can I progress after I complete the course?

Once you complete a course with us, your opportunities are endless. Not only will your employment opportunities improve by adding an accredited qualification to your CV, but you could also progress on to other areas of study.

Who is suitable?

This qualification is ideal for anyone who is currently working in a business or marketing based role, and anyone who is aspiring to progress within a team or hoping to gain employment in a role which requires business or marketing skills.

Are there any exams?

No. This course does not involve any examinations and you are assessed entirely through your answers to the assessment questions which you complete throughout the course.

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